I want to put a ding in the universe,” – Steve Jobs, the late co-founder and CEO of Apple.

While an individual leader’s ambition and vision may be the key motivation behind successful innovation, it is equally important to shape your corporate environment so as to build a motivational culture of innovation.

An organisation is ultimately made of its people and thus to help you breed a culture, at the heart of which is innovation, your company must encourage people to bring forth new ideas. The mere exercise of idea generation can help foster creativity, which could prove to be very profitable.

Innovation is imperative for a company to survive in a competitive world. If businesses can’t establish ways to drive change through innovation, their products and services become redundant. Companies that are constantly reinventing themselves, surpass them. Top businesses constantly innovate, even though sometimes their attempts maybe fruitless. This risk of failure should not hold people back from sharing their ideas. When innovative ideas are being formulated, they need to be communicated. Employees want to be heard, recognised and appreciated.

Innovation is not only critical for a company’s success, but in a broader sense, innovation is also important for the advancement of society. New and innovative products can increase the standard of living and provide people with opportunities to improve their lives. Look at the bigger picture, as it can often prove to be a great motivation behind your company’s success.