Why small businesses are going for mobile-first strategy
More and more small business owners are recognizing that irrespective of how they've reached customers in the past, mobile not only needs to be part of their strategy but may need to be the primary focus of their marketing. Research showing phones and tablets edging out other means is helping persuade them. And some start-ups with limited resources are operating only with apps on mobile devices, forgoing websites.
More than half of Google searches, which number in the trillions, take place on smartphones and tablets, and more than half the visits to websites that use Google analytic services come from mobile devices. What's known as responsive design has made it easier for companies to fashion sites that work for smartphones, tablets and traditional computers, taking pictures, text and links and reconfiguring them for the particular type of screen.
There is over 1.2 billion mobile web users worldwide. In the U.S., 25% of mobile Web users are mobile-only (they rarely use a desktop to access the web). Mobile apps have been downloaded 10.9 billion times. Mobile device sales are increasing across the board with over 85 percent of new handsets able to access the mobile Web
A mobile-first strategy also makes it easier for companies to cater to specific groups, as half the online visitors use mobile devices. About a third of the mobile visits result in sales. As consumers rely more heavily on mobile, especially younger people whose phones are never far away, experts say that strategy needs to be the priority. Also an app makes it easy to navigate, and do multiple functions such as sharing, taking pictures and now virtual reality, which makes mobile phones extremely convenient to use. The simplicity of what mobile offers cannot be replicated in a desktop.