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How Chi Restaurant Became Chic Using Twitter
Much like his restaurant’s signature “chizzas” or pizzas with an Asian twist, Sohrab Sitaram ...
By Ira Swasti
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Why Planning An Exit Strategy Can Help You Run Your Company Better
In his book Unlocking Your Company’s Value: The Keys to a Successful Business Exit, author, ...
By Shreyasi Singh
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Pre-Sales Soaped Up: Krya Detergents' Unique Consumer Strategy
Introducing a new product in an existing product category is an exercise in giving answers, ...
By Ira Swasti
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How Myntra Fashioned the Perfect Makeover For Its Employees
Although it launched amidst humble beginnings in 2007 as a seller of personalised gift items to ...
By Sonal Khetarpal
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How Micromax Combined Smart Pricing with Formidable Innovation
In popular business lexicon, Micromax Informatics, the Gurgaon-based, home-grown manufacturer of ...
By Shreyasi Singh
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How Jawed Habib is Cutting the Right Corners for Profits
Renowned hairstylist Jawed Habib was always a familiar name among the elite circles of Mumbai and ...
By Ira Swasti
